Super Bowl Commercials – Prop Bets 2025
It was only a matter of time before Super Bowl commercials became part of the prop betting action. Given the massive hype surrounding the ads during the big game, it’s no surprise that the betting frenzy has extended beyond the field to the commercials themselves.
So, how do you actually bet on Super Bowl commercials? Sportsbooks have gotten creative. While these bets aren’t as structured as traditional props or game lines, they offer fun and unpredictable ways to get in on the action. In this guide, we’ll break down how commercial prop bets have worked in the past and help you prepare for Super Bowl 60. We’ll also take a quick look at the history of Super Bowl ads and how advertisement became such a cultural phenomenon.
Super Bowl Commercial Prop Bets
Some Super Bowl commercial prop bets are perennial — they show up year after year. These often involve staples like beer or soda ads, since brands like Budweiser or Pepsi are regular fixtures during the game.
Other bets are tied to current events or cultural moments. For example, in recent years, sportsbooks offered prop bets on whether Taylor Swift would appear in a commercial or if a political figure would make a surprise appearance. Given the sky-high cost of Super Bowl ad slots, it’s no surprise that major celebrities and brands continue to make bold plays for attention — and bettors love to get in on the action.
Super Bowl 2026 Hottest Commercial Prop Odds
Here are a few examples of commercial prop bets that gamblers are getting involved with ahead of next February’s Super Bowl LX:
List of Previous Super Bowl commercial Prop Bets
Here are some examples of previous commercial prop bets, to give you an idea of the scope of this betting category:
- Which commercial will appear first? Budweiser or Bud Light?
- Budweiser EVEN
- Bud Light (-140)
- How many times will Mike Bloomberg’s ad mention Trump.
- Over/under 2
- Which commercial will appear first? Cheetos or Heinz?
- Cheetos (+155)
- Heinz (-220)
- How many commercials will run during the Super Bowl?
- Over 96 (-120)
- Under 96 (-120)
- Will the Mountain Dew Commercial say “What will you be drinking?”
- Yes (-500)
- No (+300)
- Which Anheuser-Busch commercial will air first?
- Bud Light (-175)
- Michelob Ultra (+275)
- Budweiser (+275)
- Michelob Pure Gold (+400)
- Which automobile brand will air a commercial first?
- Hyundai (+175)
- Kia (+300)
- Porsche (+300)
- Audi (+350)
- Toyota (+400)
- Which food brand commercial will air first?
- Doritos (+125)
- Snickers (+150)
- Cheetos (+300)
- Avocados from mexico (+500)
- Will Betty White appear in a Snickers commercial?
- Yes (-200)
- No (+150)
- How many commercials will have a dog in it?
- OVER/UNDER 3
History of Super Bowl Commercials
Many people now tune in to the Super Bowl primarily for the commercials. These ads are known for their high quality and surprising humor. Prop bets for Super Bowl commercials get better every year, as the demand for betting markets increases.
Companies invest so much in these commercials because of the large viewership and diversity of audiences. The most-watched broadcasts in US history are Super Bowls, where more than 100 million viewers regularly watch the big game.
The costs for running a Super Bowl ad are equally high. For a 30-second slot during Super Bowl LIX, that would run you $5.6 million. These television ads are only available in the United States at the time of the broadcast. Canadian law requires Canadian content to have priority, resulting in many complaints from residents in Canada.
Super Bowl ads have been a big deal since the 1970s. So almost since the beginning of the mass advent of television. Given the huge audience that has always tuned in, this is no surprise.
With all this information, you are more than ready to check out a trusted sportsbook from the list below.
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